SEMI VS PERMANENT HAIR COLOR: Semi-permanent dyes are temporary which rinse out little by little each time your hair gets wet. For something more long-lasting, a permanent solution like our Fade Resist collection will leave you with rich conditioning color for up to 8 weeks!

EXPERIENCING DRY HAIR? Amp up your conditioning treatments by adding heat to this important step. After applying your aftercare conditioner, cover your hair with a shower cap and wrap your head with a warm towel

COVERING UP YOUR GRAY HAIRS: Begin your application where your grays are first – as these strands tend to be a tad more resistant. Extend an extra 10 minutes if needed to this section